Alfredo C. Tan is the first Chief Digital & Innovation Officer for WestJet Airlines responsible for building a culture of innovation and in the process transform the airline to become a digital enterprise.  His focus is to significantly enhance WestJet’s digital experience and transform all their digital platforms, allowing for not only a seamless guest experience, but improve commercial performance.  He leads a talented and passionate team of experts in E-Commerce, Mobile, Digital Marketing, Engineering, Software Development, Mobile, Artificial Intelligence, Data Science, Product Management, Content Strategy, UX Research and Design.
 
Alfredo joins WestJet as a former Facebook and Instagram Executive in Canada, where he was a founding team member in early 2009.  Alfredo went on to work with the leadership team in Asia-Pacific in 2016 to help launch Facebook and Instagram in the Philippines. Similar management and leadership assignments brought him throughout Southeast Asia (Singapore, Thailand, Malaysia & Indonesia) and Latin America (Mexico, Colombia, Argentina & Brazil), where he was responsible for helping to build a high performance culture, drive operational excellence, strategic planning, client partnerships and accelerate growth in emerging markets.  

Alfredo is also an Industry Professor in the Strategic Management Faculty at McMaster University. His lectures focus on Digital Transformation, Organizational Leadership & Strategy in the EMBA, MBA, and BComm programs.  He is also a guest lecturer in The Directors College’s Innovation Governance program for Board Directors.  Alfredo has also been a frequent Keynote Speaker at leading Technology, Media, Marketing, Academic & Aviation Conferences across North America and Asia. Alfredo has been profiled and quoted in Forbes Magazine, Marketing Magazine, Strategy Magazine, The Globe and Mail, and may other leading industry publications.  

Alfredo currently sits on the the Digital Advisory Board at the World Aviation Festival, the University of Waterloo, the Advisory Board on Innovation at McMaster University and provides research support for the McMaster Digital Transformation Research Centre (MDTRC). He is also a member of the Leadership Council at the Perimeter Institute for Theoretical Physics. Alfredo is currently a graduate student at the prestigious University of Toronto Law School where he is a Masters of Law Student, specializing in Innovation, Law & Technology. He also holds a Bachelor’s degree in Forensic Science & Biology, an MBA with a specialization in Information Systems & Technology. Alfredo is a Harvard alumnus and graduate of the Advanced Management Program (AMP) at the Harvard Business School. He is also a member of the Young President’s Organization (YPO).

Owen Moon is CEO of FIXED OPS DIGITAL, the automotive industry’s premier service marketing agency specializing in Service, Parts, Collision, & Tire Online Marketing.

For nearly 20 years, Owen has been working with dealerships to help sell more cars and drive more service revenue using proven traditional and digital marketing strategies. Owen has been a content contributor for publications like Dealership News, Auto Success, Dealer Service, and the Fixed Ops Magazine. Owen is also an accredited speaker who has presented at many automotive events such as Digital Dealer, Innovative Dealer Summit, Automechanika, Kain Success Workshop, and the Fixed Ops Roundtable. Owen can be reached at 605-376-0195 or by email at Owen@FixedOpsDigital.com.

Andrew Street is an automotive advertising technologist who worked for Facebook, helping to develop their local business advertising platform. Street launched Dealer Online Marketing Group (OMG), an automotive digital marketing firm focused on helping dealers measurably grow sales, services, and trade-ins through Facebook and Instagram. By closely working with Facebook, Andrew has been awarded the status of Preferred Marketing Partner, Dealer Profitability Summit Partner, Marketplace Partner and is a trusted resource to beta test and review new Facebook ad products for the automotive industry.

Jodi Zigelstein-Yip is a twenty-one (21) year leader and veteran in the HR community and is the Chief HR Innovator and of Enliven HR Consulting Inc. Jodi plays a major role in her client’s businesses by delivering innovative, sustainable and strategic HR programs and solutions designed to unleash leadership and employee potential, drive performance, increase organizational effectiveness and steer business results.

Her expertise is in the creation of unique leadership, talent and high-potential development programs, employee engagement and employee experience initiatives, organizational transformation and HR strategy, executive coaching, compensation programs, succession planning and talent assessment programs.

Jodi engages small, medium and large local, national and multi-national clients in a variety of industries. Jodi’s experience comes from both working with clients for more than half her career as well as in Human Resources in the corporate world.

Jodi is a seasoned and dynamic facilitator, recognized by the Institute for Performance and Learning for the design and facilitation of a multi-faceted leadership development program.

Jodi has been featured in the HR Professional Magazine, Canadian Employment Law Today, the National Post and the Globe and Mail. Jodi runs the Transforming Managers into Leaders Program at HRPA, which is an online certificate program for leaders. Jodi is often asked to facilitate programs through the HRPA including the Authentic Coaching Leader Program.

Jodi was also the President of the HRPA York Region Chapter from 2011 – 2015 and was a member of the Board of Directors for over ten (10) years. During her term as President, the Chapter was awarded eleven (11) Chapter of Excellence Awards.

Glen Demetrioff is the founder, President, and CEO of RAPID RTC, a multinational company that provides the global automotive market with cutting-edge B2B SaaS-based technology solutions to help auto dealerships with emerging buying preferences. Glen has 20+ years of experience at RAPID RTC and almost 30 years in the auto industry. Glen has an extensive background in the auto industry, marketing, and innovation.